Survey | Qualtrics Survey Software

What is the purpose of your online community?

Insights/market research
Customer support
New product development
Idea generation
Product testing
Customer/client loyalty
Market thought leadership/brand building
Developer relations
Amplifying word of mouth
Employee communication
Public relations
General marketing
Reputation management
Unsure
Other

Is your community focused:

Internally
Externally

What unexpected benefit have you realized from the community?

What one piece of advice would you give to someone creating a similar type of community?

How long has your community been running?

Less than six months
Six moths to one year
One to three years
More than three years

Which department is responsible for this community?

Customer service
Market research
Product development
Marketing
Public relations
Sales
IT
Other

How many active members do you have (people who log in at least once a week)?

<100
100 – 500
501 -1,000
1,001 – 5,000
5,001 – 10,000
More than 10,000

Is the community:

Open to the public
Private
Other

Do you manage the community:

Internally with our own employees
Outsource to marketing services firm
Other

How many full time people manage this community?

None: part time job
One
2-5
6-10
More than 10
Other

What is the approximate annual operating budget for running the community?

$50,000
$50,0001 - $200,000
$200,001 - $500,000
$500,001 - $1 million
More than $1 million

Over the next 12 months will your investment in the community:

Increase
Stay the same
Decrease

What is your role with the community?

Executive sponsor
Community manager
Consultant/agency
Other

What are your company’s annual revenues?

Under $1million
$1 - $10 million
$10 – $50 million
$50 - $250 million
$250 - $500 million
$500million to $1billion
More than $1 billion

My company is best described as:

Business to business
Business to consumer
Other:

How do you learn about online community trends?

Conferences
Social media (blogs, communities)
Friends and colleagues
Media
Analysts
Consultants and agencies
Other

We’ve asked you a lot of questions. Is there anything you’d like to tell us about online communities?

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Name
Company + title
Telephone